Not sure what the reasons are (I am sure they must be good). The leading hosting platform SWsoft has recently rebranded itself as Parallels. The Company offers a wide range of virtualization and automation solutions to both the consumer and business sectors of the hosting industry. We ourselves use Parallels technology in the form of PLESK control panels, Virtuozzo power panels and other miscellaneous server management software.

How will this effect you ? It wont to be honest but I just wanted to keep you informed in case you seen any of their branding changes in the control panels and started to grow curious .