Protecting your brand online
Let’s say you own Example Ltd. And your website is using the domain name example.ie. Anyone is free to register a similar domain name with a different TLD or extension (other than .ie) So, for example someone could:
- Register Example.eu and use it for their business
- Register Example.com and hope to ‘poach’ some of your clients/customers
- Register Example.org to use as a forum to criticise your business
- Register Example.co.uk in the hope that they can then resell it to you when your business moves into the UK market.
There are many scenarios like this and, unfortunately, these things happen all of the time. By registering the common domain extensions while they are still available, you can avoid this happening.