Digital SSL Certificates will secure your website and create trust
If your planning on starting your own online shop and intend on collecting sensitive data such as credit cards and customers personal information then an SSL certificate is a must. It will give your customers confidence in your organistaion and show that you are serious about protecting your customers personal information. This will also help your sales as a customer who has confidence in your business is more likely to stay with you.
Websites using SSL are favoured by Google and will see improved Search Engine Results over non secured websites.
The data transferred from your customers browser to your website will be encrypted when using a digital ssl certificate, protecting your customer against potential fraud attempts.